Tata Motors', has been honoured with the 'Best
Telematics Product or Launch in the Emerging market' award for its
Telematics solution, based on the popular Android platform developed for the
Tata Magic Iris Electric. The TU Automotive Detroit - Telematics Autonomy
mobility award is a prestigious award given every year to companies for
outstanding products or services in an emerging market for vehicle
connectivity. Tata Motors entry was adjudged best amongst the top global
offerings by reputed organizations.
TU-Automotive Detroit (formerly Telematics Detroit) is the
world's largest conference and exhibition dedicated to the evolution of
automotive technology & innovation for connected cars, auto-mobility and
autonomous use-cases. The final award ceremony was held on 02 June 2015, in
Detroit, USA.
The awarded Telematics solution has been developed for Tata
MAGIC IRIS Electric, a zero emission last mile small commercial passenger
vehicle that runs on Lithium Ion battery modules of 110 Ah @ 48V. The vehicle
can run up to 100 kilometers with two battery modules which takes a maximum of
eight hours to charge, through an on-board charger. Additionally, the Magic
IRIS electric comes with a 120 watt solar panel on the roof for supplementary
charging. The key features of TATA MOTORS telematics offering are:
- · Trip planner and Navigation - an algorithm to calculate the manageability of the trip based on the battery charge
- · Duress SMS - one touch SMS feature for Ambulance, Police and Vehicle Owner
- · Service SMS - one touch SMS for service reminders and break down management
- · Mobile alert for charging - sends an alert message once the battery is fully charged
- · A simple and full-proof intuitive GUI experience
Showcased at the Auto Expo 2014, Tata MAGIC IRIS Electric is
a green and eco-friendly small commercial vehicle from the company aimed at
last mile passenger connectivity. The Tata MAGIC IRIS Electric can accommodate
four passengers in comfort, with robust low maintenance aggregates, safe operation
and high savings and profits, owing to very low running costs.
The vehicle has previously won the "Environment
technology of the year 2014" that honoured excellence in green
automotive technology and spirit of innovation. It also won second place at the
prestigious "Mahesh Modi Environmental Excellence Award" in
January 2015.
Speaking on the award win, Dr. Ajit K Jindal, Head
Engineering Commercial Vehicles - ERC, Tata Motors, "As leaders in
the Indian commercial vehicle space, we at Tata Motors have spearheaded
'change' in the Indian transportation industry for many years, and are today
leading the shift towards Electric and Hybrid drivetrain for various
platform. Going forward, we also wish to harness the power and potential of
advanced Telematics and Fleet Management services, across our widest range of
commercial vehicles, like the Magic Iris Electric. We are pleased to have been
recognised with this award, a testament of our hard work and efforts towards
transforming the way commercial vehicles are managed in India."
In 2014, Tata Motors announced its partnership with
Microlise of the UK, one of Europe's leading Telematics and Fleet Management
solutions providers, to bring advanced global Fleet Telematics solutions to the
Indian market, through the Tata FleetMan platform. Tata Motors launched the
Tata FleetMan Telematics and Fleet Management services brand in India three
years ago, in response to growing market needs for better fleet control and
utilisation. The Tata FleetMan service is currently installed as a standard
fitment in Tata Motors range of medium and heavy commercial vehicles.
Similarly, Tata Motors also launched recently launched the
Tata SKOOLMAN Telematics solutions for its school bus range.
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