Automotive Update - 12th June 2015

• Hyundai, the Korean auto giant, is ready to launch its all new compact SUV, Creta, on the 21st of July. Previously known as ix25 in the country, the car went through a name-change exercise and is now called ‘Creta’ – a derivative from ‘creative’. The same moniker will be used in global markets as well. Hyundai’s Creta is based on the already launched ix25 in China last year and barring the name, everything else is similar in the car.Hyundai Creta compact SUV is expected to be priced in between Rs 8 lakh and Rs 12 lakh and because of 90% localization, it will surely be a less expensive affair for the buyers as compared to the other SUVs present in market today.(financial express)

• Global ad spending will be up an average 4.2% next year and the average ad-to-sales ratio (ad dollars spent as a percent of total revenue) will be an estimated 2%, according to the 39th annual "Advertising Ratios and Budgets" report, released June 10 by research company Schonfeld & Associates.The report forecasts ad spending and ad-to-sales ratios for more than 5,000 individual companies in over 320 industry segments. (ETuto.com)

• GKN Driveline, the global supplier of automotive driveline components and systems, has been chosen as the driveline partner for the all-new Volvo XC90 SUV. GKN Driveline has worked with Volvo Cars as a development partner on the front-wheel drive and all-wheel drive (AWD) drivelines of the new XC90. GKN Automotive president of engineering Peter Moelgg said: “More and more car manufacturers are partnering with GKN to develop driveline strategies that combine engaging drivability with world-beating efficiency. The system created for the all-new Volvo XC90 reflects GKN’s changing role within the industry; no other supplier is positioned to offer complete front wheel drive and all-wheel drive systems in this way.” - See more at: http://www.autocarpro.in/news-international/volvo-cars-chooses-gkn-driveline-driveline-partner-xc90-8606#sthash.F98WdAxX.dpuf

• Elio Motors, which was founded by Paul Elio, has reported that work has begun on his fifth generation vehicle that will achieve a surprisingly high fuel efficiency of 35.7 kilometres per litre. Interestingly, the car will be priced at Rs 4.34 lakhs INR, excluding the taxes and duties. The car has been named the P5, as of now, and will be powered by a 900 cc, 3-cyclinder mill mated to a manual transmission.(cartrade)

• Tata Motors and its Tunisian partner ICAR S.A. launched light commercial vehicle assembly on Thursday. Tata Motors will commence production of pickups and light commercial vehicles from the assembly in June 2015.RT Wasan, Head - International Business, Commercial Vehicles Business Unit said, "The industrial launch of Tata Motors assembly plants in Tunisia is a major step in Tata Motors continued expansion in Africa and the global automotive industry. (ETuto.com)

• Back in 2011, JBM, an auto component manufacturer, had revealed that it would enter the bus market in India. The company then went on to display a bus at the 2014 Auto Expo and now, is has started testing the vehicle on our roads.The bus is called Citylife and is manufactured in technological partnership with BredaMenarinibus (BMB), a European bus maker. It measures 12,000 mm in length, 2,550 mm in width, 3,354 mm in height (with AC) and has a wheelbase of 6,320 mm. It has a monocoque structure and independent front suspension.(Teambhp)

• Autoliv, Inc has announced the development of a new vacuum braking system – the Torricelli brake – developed for significantly reducing stopping distance for Autonomous Emergency Braking (AEB). Autoliv says the innovation could revolutionise traffic safety in urban environments.  Tests have proven the so-called Torricelli brake – a vacuum-induced plate below a vehicle which sucks down into the track during emergency braking situation – decreases braking distances with ~40 percent in speeds up to 70kph. - See more at: http://www.autocarpro.in/news-international/autoliv-torricelli-brake-reduces-stopping-distance-8613#sthash.ElpmSw26.dpuf