Set to redefine small commercial vehicle landscape in India
Jeeto is the first Indian small commercial vehicle to offer a
range of 8 mini-trucks
Price starting at Rs 2.32 lac (ex-showroom Telangana for BSIII)
SYNOPSIS:
·
The
power packed sub 1 tonne load carrier, Jeeto offers:
Power of choice through its S, L & X series,
comprising a range of 8 mini-trucks and offering a choice of 3 deck lengths, 2
engine power and 2 payload options
Best in class mileage of 37.6 km/l (VRDe certified) for
S6-11 and L6-11
Higher earning
potential with profit up to 30%*
more than its nearest competitor
Greater peace of mind
to the customer through:
Unmatched safety due to Jeeto’s semi forward design,
strong body and superior chassis with a larger wheel base
Class leading warranty of 2 years/40,000km (whichever is
earlier)
·
Jeeto
is powered by the m_Dura engine, an all-new Direct Injection (DI) diesel engine
designed for refined performance and fuel efficiency.
·
Set
to change customer buying behaviour through S, L & X series, which will
cater to the varied needs of mini-trucks, micro-trucks and 3 wheelers customers
·
Jeeto
is also available in BS IV variant
June 23, 2015,
Zaheerabad: Mahindra &
Mahindra Ltd., a part of the US $16.9 billion Mahindra Group, today launched
its all new small commercial vehicle, Jeeto from its Zaheerabad plant in the
state of Telangana. Jeeto is the first ever product in its category with a
modular range of 8 mini-trucks to cater to the varied needs of the sub 1 tonne
load segment customers. Priced competitively, Jeeto starts at Rs. 2.32 lac
(ex-showroom Telangana for BSIII) and will be available in S, L & X series,
catering to mini-truck, micro-truck and 3 wheelers customers.
The extended facility
of the automotive plant was inaugurated by the Honourable Chief Minister of
Telangana, Shri. K Chandrashekar Rao on April 22, 2015.
Jeeto will be a game
changer in last mile distribution with its modular range, as it offers multiple
options to choose from - 2 powertrains of 8.2 kW (11 HP) and 11.9 Kw (16 HP), 2
payloads of 600 and 700 kgs and 3 deck lengths of 1630mm (5.5ft), 1780mm (6ft)
and 1930 mm (6.5ft).These combinations will be available across a range of 8
mini-trucks, namely S series (S6-11, S6-16), L series (L6-11, L6-16, L7-11,
L7-16) and X series (X7-11, X7-16) and will lend the Mahindra Jeeto an
unmatched versatility and superior efficiency to haul goods across different
segments.
Powered by m_Dura, an
all-new Direct Injection (DI) diesel engine from the Mahindra stable, Jeeto is
designed for refined performance and delivers fuel efficiency of upto 37.6
km/l. Further coupled with lower maintenance cost and the ability to carry
varied load options effectively, Jeeto, will deliver upto 30%* higher profit
than its nearest competitor.
Speaking at the launch
of Jeeto, Dr Pawan Goenka, Executive Director, Mahindra & Mahindra
Ltd. said, “At Mahindra we have regularly created disruptions in the
market with our alternative thinking and the Jeeto with its unique value
proposition is a clear validation of this philosophy. A true ‘Make-in-India’
vehicle with a modular platform, the Jeeto is poised to redefine the landscape
of the small commercial vehicle industry within India and drive positive change
by providing its customers with a higher earning potential. It is also a matter
of pride for us that through the launch of this product, we are able to
participate in the industrialization of the newest state of India, Telangana”.
Pravin Shah, President
& Chief Executive, (Automotive) Mahindra & Mahindra, mentioned, “Being a listening organization, we have
identified specific need gaps amongst the customers in the sub 1 tonne
category, through various consumer insights and feedback. To fulfill these
latent and existing customer needs we have launched the Jeeto, India’s first
modular small commercial vehicle with multiple options. This vehicle will play
a significant role in last mile distribution and will be a compelling option
for both stand operators and small and medium scale businessmen and traders,
with higher earning potential and better mileage. We are sure, as with other
Mahindra products, the Jeeto will go a long way in helping our customers
prosper in life in line with our Mahindra Rise philosophy”.
Jeeto also comes with
a class-leading warranty of 2 years/40,000km (whichever is earlier). It will be
available in 5 attractive colours of Diamond White, Sunrise Red, Mango Yellow,
Ultramarine Blue and Premium Biege.
Key Features of
Mahindra Jeeto
Modular Range
A game changer in the
small commercial vehicle category with its modular range, Jeeto is designed to
offer 8 models with options of payload, power and deck length to choose from.
It is also an aspirational product for 3 wheeler buyers.
|
Variant Name
|
Payload
|
Power
|
Deck length
|
Segment
|
Suitable for
|
|
S6-11
|
600kg
|
8.2 Kw(11HP)
|
1630mm(5.5ft)
|
Pharma,
confectionery
|
light weight, low
volume
|
|
S6-16
|
600kg
|
11.9 Kw(16 HP)
|
1630mm(5.5ft)
|
Courier,
e-commerce
|
low volume, faster
delivery
|
|
L6-11
|
600kg
|
8.2 Kw(11HP)
|
1780 mm(6ft)
|
Bakery, poultry
|
light weight, high
volume
|
|
L6-16
|
600kg
|
11.9 Kw(16 HP)
|
1780 mm(6ft)
|
Construction
material, auto components
|
high volume, faster
delivery
|
|
L7-11
|
700kg
|
8.2Kw (11HP)
|
1780mm (6ft)
|
Paper products,
mobile food
|
high volume
|
|
L7-16
|
700kg
|
11.9Kw (16 HP)
|
1780mm (6ft)
|
Cement, soft drink
|
heavy weight, faster
delivery
|
|
X 7-11
|
700kg
|
8.2Kw (11HP)
|
1930mm(6.5ft)
|
Plastic products,
FMCG products
|
light weight, high
volume
|
|
X7-16
|
700kg
|
11.9Kw (16 HP)
|
1930mm(6.5ft)
|
Gas cylinders,
mineral water
|
heavy weight, high
volume, faster delivery
|
Stylish Looks
Jeeto sports a stylish
and contemporary exterior with an impressive characteristic front grille that
lends it a distinguished look. Also, bringing in a touch of exclusivity are the
dual tone interiors and a contemporary dashboard. The Jeeto will be available
in five attractive colours, namely Diamond White, Sunrise Red, Mango Yellow,
Ultramarine Blue and Premium Biege.
Car Like Comfort &
Features
Jeeto has many car
like features – such as a large cabin space with better headroom and legroom
for greater comfort and comfortable seats to make the journey more pleasant,
especially over long distances. The better ergonomics and car like gear-shift
quality further enhance the Jeeto’s driving pleasure.
Best in Class
Performance
The Jeeto is
technically designed to meet the exacting requirements of customers. It is
powered by m_Dura, an all-new Direct Injection (DI) diesel engine with 2 power
train options of 8.2 Kw (11 HP) and 11.9 Kw (16 HP) that offer diverse power
delivery for different industry applications. It also boasts of best in class
pick up. Besides its superior performance, it is extremely fuel efficient and
gives a mileage of upto 37.6 km/l. Equipped with more power and torque it leads
the pack of load carriers in the segment, with ease of driveability and load
carrying capacity even on gradients. The Jeeto will be sold in BS IV cities
from launch.
Unmatched Safety
Jeeto provides the
highest level of safety in its category. The cabin has been designed to provide
better safety to the driver and co-driver in the event of a crash. In addition,
(ELR) seat belt systems, head restraints and bucket seat provide safety against
sudden impact. The Jeeto’s unmatched safety is due to its semi forward design,
strong body, and superior chassis with larger wheel base of 2500 mm for better
balance.
Class leading
Mini-truck for Cities
The Jeeto’s compact
size and smooth steering give it an easier manoeuvrability in narrow city lanes
and by-lanes. Further, the vehicle also boasts of best in class pick up and
acceleration for better driveability on busy city roads.
Higher Earning Potential
With a profit of upto
30%* more than its nearest competitor, Jeeto’s higher earning potential makes
it a clear winner. It also comes with a class-leading warranty of 2
years/40,000km (whichever is earlier).
