Two wheeler Sales analysis - July 2014

As most of the 2 wheeler manufacture declare their result for July 2014, Sign is very clear that strong sales in 2 wheeler and scooter is continue .

We have collected information and figure for all major two wheeler and scooter manufactures except Suzuki  and all two wheeler manufacture reported growth on YOY basis other than Mahindra and Mahindra which sales down by 7 % but still the dark horse in two wheeler is Honda which again reported growth of over 30% . Royal Enfield reported highest growth of 79% for this month.

As expected Hero is still on top of sales chart with over  5 lakh sales in a month.

Here is the summary of sales and analysis

Key Trend

Ø  Hero is growing constantly in this FY , this month also it has growth of 8 %.

Ø  Honda is keeping its momentum and this month also recorded around 1 lakh increase in sales number compare to last year due to strong scooter sales.

Ø  Bajaj is back on track thanks to increase in exports, the organization seems to overcome its labor issues and as new launches in their kitty , it is expected to perform better in coming months.

Ø  TVS again shows its sprit and reported 32 % growth in July 2014.

Ø  Royal Enfield is returning with Bang as continuously having growth of over 70% in recent months. Definitely it is leader in its segment.

Ø  Mahindra has one bad month in recent time, but with their plan and realigned sales strategy and upcoming models may place them in better position in coming month.