- Inaugurates “Toyota Auction Mart” in its plant at Bidadi in Karnataka
- First used car auction to take place at Toyota Auction Mart on 15th September, 2015
Toyota Kirloskar Motor(TKM) today announced the launch of
“Toyota Auction Mart” as it becomes the first auto manufacturer in India
to venture into used car auction business.Reinstating the company’s commitment
towards creating a transparent and reliable used car industry for the customers
across India, Toyota Auction Mart(TAM) is a first of its kind initiative
in the Indian automobile industry and will start operations through
a dedicated auction facility at Bidadi(near Bangalore) in Karnataka. Every
used car from all brands will go through detailed inspection that will
determine the current quality level of the car thereby ensuring highest levels
of QDR (quality, durability & reliability) for the end users of the
product.
All cars in the Toyota Auction Mart will go through
comprehensive 203 point inspection which is used to arrive at a quality level
of used vehicle. And each car will be checked for quality level by TKM in-charge
after due diligence of documentation. These203 Points inspection is based on
global Toyota standards of QDR.
Currently, the Toyota Auction Mart is a B2B (business to
business) model.
With this launch TKM aims to move one step closer in
ensuring a fair used car ecosystem in the country, enabling a one stop shop for
used car customers.
Commenting on the launch, Mr. Naomi Ishii, Managing
Director, Toyota Kirloskar Motor,said, “India’s used car market continues to
grow rapidly every year, yet remains largely unorganized.
The launch of Toyota Auction Mart signifies our efforts to
develop a fair and transparent used car market with increased reliability for
our customers and will contribute to the Indian society.
Toyota has been engaged in auction through affiliates for
more than 45 years now and we will leverage our global experience and expertise
of conducting auctions in markets across the world to ensure the highest
quality. We are committed towards creating a reliable and transparent used car
market which will enable faster disposal of cars at right prices and right
quality cars to the buyers,” he continued.
Also sharing his views on the inauguration of Toyota Auction
Mart, Mr. N. Raja, Director & Senior Vice President, Toyota Kirloskar
Motor said, “At Toyota, we are striving to revolutionize the used car
industry by increasing the reliability of Used Car market for customers, which
otherwise is considered as unreliable by many customers in India.
As more & more customers come forward and rely on
organized market, this will help us expand the organized Used Car market.Toyota
Auction Mart will also help OEM dealers to increase their new car sales by
faster liquidating their used car inventory, so that they can purchase more
used cars to support new car sales and provide many variety of used cars to
individual used car dealers at one place. We at Toyota sincerely believe that
relationship with used car customers can be strengthened with collaborative
effort of entire industry and I am very confident that Toyota Auction Mart will
be a strong support in this direction”, added Mr. N. Raja.
Prospective buyers used car dealers from in and around
Bangalore will be participating in the first auction scheduled to take place on
15th September, 2015 in the newly constructed facility at the Toyota plant.
No comments:
Post a Comment