Hero MotoCorp Ltd. (HMCL) , the world’s largest two-wheeler manufacturer, clocked 499,665 units of two-wheeler despatches in December 2015. The company had sold 526,097 units in December 2014.
The calendar year 2015 marked several milestones in Hero MotoCorp’s journey towards being a global two-wheeler powerhouse.
Key Highlights 2015
Hero MotoCorp further extended its market leadership in overall two wheelers and motorcycles during the year.
Global Foray
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- Hero MotoCorp marked a historic milestone with the commencement of operations of its first overseas manufacturing facility at Villa Rica, Colombia
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Consolidation
of Leadership Team
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- Mr. Pawan Munjal elevated as Chairman of Hero MotoCorp Ltd.
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New facilities
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- Hero MotoCorp, in Joint Venture with Magneti Marelli (MM), commenced operations at its first autonomous ‘Production and Development Centre’ at Manesar, Haryana
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Product launches
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- Hero MotoCorp launched two new scooters – the Maestro Edge & Duet – the first of its products developed by the in-house R&D team
- The company further strengthened its motorcycle portfolio with the launch of new Hero Xtreme Sports, Hero PassionPRO andHero SplendorPRO
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Key Sales Performance
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- In October 2015, HMCL sold 639,802 units – all-time high despatch sales in a month
- Hero MotoCorp’s share in the domestic scooter market went up to 15%, up from 13% in September.
- Further consolidated its leadership by clocking 1 Million units in retail sales during the 35 days’ festive period
- Hero HF Deluxe, the most popular commuter bike, became the third Hero product to join the million club by clocking 1 Million unit sales in FY’15. The hugely popular Splendor and Passion have been million plus brands for many years
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Sports Initiatives
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- Became the title sponsor of ‘Hero Caribbean Premier League’T20 tournament
- Hero MotoCorp hosted the prestigious ‘Hero World Challenge’along with the Tiger Woods Foundation, held in the Bahamas in December 2015
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New Brand Ambassadors
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- Hero MotoCorp roped the Southern superstar Allu Arjun as its first regional brand ambassador
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