Mahindra Tractors sells 27,280 units in India during October 2015

hindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 16.9 billion Mahindra Group, today announced its sales numbers for October 2015.

Domestic sales in October 2015 stood at 27,280 units, as against 30,800 ­­units during October 2014. Total tractor sales (domestic + exports) during October 2015 stood at 28081 units, as against 31907 units for the same period last year. Exports for the month stood at 801 ­­­­units.

Commenting on the month’s performance, Rajesh Jejurikar, President and Chief Executive - Farm Equipment and Two Wheeler Division, Mahindra & Mahindra Ltd. said, “We have sold 27,280 tractors in the domestic market during October 2015. We expect upcoming festive season will bring in improved sentiments and demand in coming month. Despite deficient monsoon this year, the late showers in last leg of monsoon are likely to improve sentiments for rabi sowing and hope of better second crop. In export markets we sold 801 tractors during October 2015.”

	FARM EQUIPMENT SECTOR
	Oct			Cumulative Oct
	F15	F16	%Change	F15	F16	%Change
Domestic	30800	27280	-11%	160153	128506	-20%
Exports	1107	801	-28%	7461	7179	-4%
Total	31907	28081	-12%	167614	135685	-19%

*Exports include CKD units.

TVS Motor Company clocks 14% sales growth in October 2015

TVS Motor Company recorded 14% growth in sales for the month of October 2015 with total sales increasing from 241,044 units recorded in the month of October 2014 to 274,622 units in the month of October 2015.

Exports

The company's total exports grew by 20% with sales increasing from 34,855 units in the month of October 2014 to 41,682 units in the month of October 2015. Two wheeler exports grew by 18% with sales increasing from 27,696 units in the month of October 2014 to 32,621 units in the month of October 2015.

Two Wheeler

Total two wheeler sales grew 14% from 231,990 units recorded in the month of October 2014 to 264,112 units in the month of October 2015. Domestic two wheeler sales of the company grew 13% from 204,294 units in October 2014 to 231,491 units in October 2015.

Scooters sales of the company grew by 30% increasing from 70,571 units in the month of October 2014 to 91,430 units in the month of October 2015. Motorcycles sales grew by 17% increasing from 90,779 units in the month of October 2014 to 106,175 units in the month of October 2015.

Three Wheeler

Three wheeler sales of the company registered an increase of 16%, growing from 9,054 units in the month of October 2014 to 10,510 units in the month of October 2015. 

HERO MOTOCORP OCTOBER SALES HIGHEST-EVER IN ANY MONTH

• SELLS 639,802 UNITS OF TWO-WHEELERS IN OCTOBER, GROWS BY 11.25%
• SURPASSES LANDMARK 1-LAKH UNIT SALES IN SCOOTERS IN A MONTH, GROWS BY 74.6%
• REPORTS 20% MARKET SHARE IN SCOOTERS, UP FROM 13% IN SEPTEMBER

Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer, today reported sales of 639,802 units in October – its highest ever sales in any month. This is agrowth of 11.25% over the corresponding month last year when the company had sold 575,056 units.

Hero MotoCorp’s previous highest sales in any month was in October 2013 when it sold 625,420 units.

With over 108,000 units of scooters sold in October, Hero MotoCorp crossed the landmark 1-lakh unit sales in scooters in a month. In the domestic market, Hero MotoCorp scooter sales grew by 74.6% in October this year over the corresponding month in 2014.

With this, the market share of Hero MotoCorp in the domestic scooter market has risen from 13% in September to almost 20% at the end of October. 

The highlight of October has clearly been the overwhelming success of the company’s newly-expanded scooters range – Maestro, Pleasure, and the two newly-launched scooters - Maestro Edge & Duet. The success of the scooters, coupled with its over 52% share in motorcycles, Hero MotoCorp has further strengthened its overall leadership in the two-wheeler market.

HMCL has been the only Indian two-wheeler manufacturer to ever exceed the landmark of 6-lakh plus monthly sales, that too on multiple occasions. The company has crossed this milestone on four previous occasions – September 2015 (606,744), September 2014 (604,052), May 2014 (602,481) and October 2013 (625,420).

Tata Motors sales for October 2015 at 43,486 units

Key Highlights:

• Passenger cars grew by 15% in October 2015
• M&HCVs and Exports continued to grow by 20% and 13% respectively in October 2015

Tata Motors continued to witness strong year-on-year growth in certain key segments in October 2015, with passenger cars (excluding UV's), M&HCV and Exports, growing by 15%, 20% and 13%, respectively. Total sale of Tata Motors passenger and commercial vehicles (including exports) were at 43,486 vehicles, higher by 1%, over 42,862 vehicles, sold in October 2014. The domestic sale of Tata commercial and passenger vehicles for October 2015 were at 38,917 nos., remained flat, over vehicles sold in October 2014.

Cumulative sales (including exports) for the fiscal at 286,055 nos., higher by 2% over 279,532 vehicles, sold last year.

Passenger Vehicles

In October 2015, Tata Motors passenger vehicles recorded a year-on-year growth of 11%, with sales of 12,798 nos., compared to 11,511 nos.

The growth trend was driven by the cars segment, specifically the new launches. The sale of the passenger cars in October 2015 were higher by 15% at 11,049 nos., compared to 9,594 nos., in October 2014. UV sales declined by 9% at 1,749 nos., in October 2015.

Cumulative sales of all passenger vehicles in the domestic market for the fiscal are 77,804 nos., higher by 14% over last year.

Commercial Vehicles

In commercial vehicles, M&HCV sales continued to grow at 12,504 nos., higher by 20%, over October 2014. The Light & Small Commercial Vehicle sales however continued to reflect industry decline and were at 13,615 nos., a decline of 19% over October 2014. These impacted the overall commercial vehicles sales for Tata Motors in the domestic market that were at 26,119 nos. in October 2015, a decline of 4% over October 2014.

Cumulative sales of commercial vehicles in the domestic market for the fiscal was 175,480 nos., lower by 4% over last year. Cumulative LCV sales was 90,819 nos., a decline of 22% over last year, while M&HCV sales at 84,661 nos., were higher by 26%, over last year.

Exports

The company's sales from exports were 4,569 nos., in October 2015, higher by 13% compared to 4,059 vehicles in October 2014. The cumulative sales from exports for the fiscal at 32,771  nos., were higher by 15%, over 28,375 nos., sold last year.

Honda Cars India Ltd. registers 52% growth in domestic sales in October 2015

Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered a growth of 52% with monthly domestic sales of 20,166 units in October 2015 against 13,242 units in the corresponding month last year. The company registered a cumulative domestic sales of 1,17,383 units during the period April -October 2015 as against 1,01,442 units for the corresponding period last year marking a growth of 16%. Speaking on the company’s sales performance, Mr Jnaneswar Sen, Sr. Vice President – Marketing & Sales, Honda Cars India Ltd. said, “The festive demand has led to a strong growth for HCIL during October where-in we recorded our highest monthly sales of this fiscal year.  We are thankful to our customers for their great response and support and hope to continue this momentum.” HCIL also exported a total of 134 units during October 2015. Model wise sales break-up for October 2015: Brio 820 Jazz 4,496 Amaze 6,971 City 7,022 Mobilio 770 CR-V 87 Domestic Total 20,166 Exports 134 Grand Total 20,300 Archive

Hyundai Motor records All-Time High Domestic Sales with 47,015 units

Domestic sales grew by 23.7%; Overall growth of 10.3%

 Hyundai Motor India Ltd, the country’s leading premium car manufacturer and the largest passenger car exporter recorded highest-ever domestic sales of 47,015 units and exports of 14,777 units with cumulative sales of 61,792 units for the month of October 2015.

Commenting on the October sales, Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said,"Hyundai sales of 47,015 units are all-time highest with an all-time high sales of Grand i10 with 14,079 units & continued strong performance of Modern Premium Brands CRETA & Elite i20/Active with 18,244 units with maximised production to meet the strong demands of the Customers so as to minimise the waiting period as we expect the growth momentum to continue in the coming months with improving customer sentiments."

HMIL sales	October 2014	October 2015	(%)
Domestic	38,010	47,015	23.7
Exports	18,009	14,777	-17.9
Cumulative	56,019	61,792	10.3

Tata Motors partners with the Football Legend - Lionel Messi as the global brand ambassador for its Passenger Vehicles

Key Highlights

• The Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador for the first time
• Tata Motors will be first Indian brand endorsed by the international sports icon, Lionel Messi
• This will be a long-term partnership for endorsing Tata Motors range of passenger vehicles, globally

After an exciting year of aggressive and highly engaging marketing campaigns for its new generation products like Zest, Bolt and GenX Nano, Tata Motors is all set to make huge strides in marketing its new product line-up, inspired by its Horizonext strategy. The Company has signed-up the football player star, 4 consecutive times Best Player of the World, Lionel Messi, in a long-term association as it global brand ambassador to promote and endorse its passenger vehicles, globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.

This is the first time ever that the Passenger Vehicle Business will be undertaking an overall brand association campaign with a brand ambassador. The campaign is based on consumer insight and rides on a strong consumer motivation of 'Seeking Excellence' & 'Self Belief' which is epitomized by the confluence of two global brands- Tata Motors and Lionel Messi. The core idea of this campaign - Made of Great emerges from the inspiring thought of 'What drives us from within is what makes us great'. The Company will also soon launch an exclusive, limited edition merchandising range of this association.

Announcing the association, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, said, "We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today's youth. Watching him play football is magical. His determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign - 'What drives us from within is what makes us great.' Tata Motors is driven by design, technology and strives towards excellence. Through this powerful campaign we will communicate the values & ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi's unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support."

Endorsing an Indian brand for the first time, the magician of football and an inspiring youth icon, Lionel Messi said, "Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more."

Tata Motors is at a defining juncture in its evolution as it gears up to disrupt the passenger vehicles' industry with path-breaking offerings. Taking these offerings to consumers with aggressive and innovative marketing is an equally important area of focus for the company. Tata Motors and Lionel Messi share many common traits with 'a conviction to succeed' being one. Right from his childhood, Messi overcame every hurdle that came his way to become a football legend. Similarly, undeterred by fierce competition and challenging business environment, Tata Motors continues to stir up the passenger vehicle industry with its innovations. With this association, Tata Motors embarks on an exciting journey to connect with its global audiences effectively.

The first campaign, #madeofgreat is hinged on the Company's philosophy of providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies. The campaign builds upon Tata Motors' DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation.

This campaign has been conceptualized by Tata Motors and Soho Square Advertising & Marketing Communications. The creative agency team lead by Kunal Jeswani, Anuraag Khandelwal and Satish deSa has spent over five months on the making of this campaign. It has been directed by Daniel Ben Mayor and filmed by team of international experts in Barcelona. Tata Motors has used the best graphic expert, Ambassador to bring alive the visual experience. Wizcraft is bringing this campaign alive on-ground, while DigitasLBi and SMG Convonix are seeding it across the digital platform, with Lodestar UM spearheading the media strategy.

This association comes at a time when the Passenger Vehicle Business is witnessing month-on-month growth on the back of recently launched cars – Zest, Bolt and GenX Nano, which are leading the recovery for the Business. Tata Motors has bagged over 51 awards for its innovative marketing campaigns, in the last fiscal year. The Company has evolved as an aggressive marketer with its go-to-market strategy and innovative consumer engagement plans. Taking it's marketing strategy to the next level, Tata Motors will continue to create compelling communication campaigns for the business and its brands to connect with its customers innovatively.

Maruti Suzuki recorded growth of 29% in October 2015

Maruti Suzuki India Limited leader in passenger vehicles sold a total of 134,209 units in October 2015, a growth of 29.1 per cent. This includes 121,063 units in the domestic market and 13,146 units in exports.

The Company had sold a total of 103,973 units in October 2014.

The sales figures for October 2015 are given below:

Dr. Brijmohan Lall, Founder of Hero Group, passes away

With profound grief and deep sadness, we regret to inform that the visionary Founder of the diversified Hero Group, Dr. Brijmohan Lall Munjal, passed away here today at 7.05 pm. He was 92.

Dr. Munjal was also the Chairman Emeritus of Hero MotoCorp.

A first-generation entrepreneur, Padma Bhushan Brijmohan Lall led the Hero Group to a number of firsts.  Under his leadership, Hero Cycles Limited has been the World’s largest manufacturer of bicycles since 1986 and figures in the Guinness Book of World Records.

Hero MotoCorp (Formerly Hero Honda Motors Ltd) is the world’s largest two-wheeler manufacturer now for 14 consecutive years.

An institution-builder, Dr. Lall also led the Hero Group to successfully venture into other areas such as auto ancillary, financial services, renewable energy, education and electronics.

A committed philanthropist, Dr. Brijmohan Lall will always be remembered for his vision of sound business governance and value driven management practices. 

Known for his humility, he will continue to be an inspiration to everyone in the Hero family.  

 

Toyota Kirloskar Motor Sold 13, 601 Units in October 2015

Toyota Kirloskar Motor (TKM) sold 12, 403 units in the domestic market and exported 1198 units thus selling a total of 13, 601 units in October 2015. TKM had sold 12, 556 units in October 2014.

The Etios series registered a cumulative growth of 12% from January to October 2015 when compared to the same period last year. This growth can be attributed to the overwhelming response received to the recently launched New Liva.

The company also registered a cumulative growth of 9% by selling 119, 095 units in the domestic market from January to October 2015 as compared to 108, 863 units sold from January to October 2014.

The New Camry sales from April to October 2015 has already exceeded total Camry sales in 2014. Furthermore, the latest Fortuner TRD has got a very good response from buyers attributing to the overall growth in sales.

Commenting on the sales, Mr. N Raja, Director and Senior Vice - President, Sales and Marketing said "With the festive season on, we have seen a growth of 9% in our sales from January to October 2015 when compared to the same period last year. The Etios series has also seen a cumulative growth. The New Liva- introduced to delight our customers this festive season has received an overwhelming response from the buyers. The sale of new Camry continues to grow and has already exceeded the total sales of Camry in 2014. Camry Hybrid constitutes 90% of the total New Camry sales."

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